The benefits of Digital OOH in marketing
Wondering what digital out-of-home (OOH) marketing is and how it can benefit your business? Check out our guide for everything you need to know, plus case studies from real-world businesses.
Digital Out-of-Home (OOH) advertising is growing in popularity as a marketing channel. This is because it’s an affordable and accessible way to reach a large number of people in a short period of time, with high visibility and brand recognition.
Digital OOH advertising is becoming more widely used as a marketing tool thanks to advancements in technology, that make it cheaper, easier and more effective than ever before. In this blog post, we’ll explore the benefits of digital OOH as a marketing channel, and we will explain how it works. If you’re interested in learning more about how digital OOH can help your brand market its products or services, keep reading!
What is Digital Out-of-Home advertising?
Digital OOH advertising is when brands use digital displays to advertise in public places like airports, shopping malls and stadiums. Digital OOH is often confused with digital billboards, but they are actually different. Digital OOH is a form of out-of-home advertising (OOH), where the ads are placed outside the home in public areas. Digital billboards, on the other hand, are seen on highways and major roads, usually on giant screens that are visible from far away.
A digital OOH ad can be displayed on a variety of devices, including digital billboards, digital signs, digital kiosks and large-scale interactive touchscreens or pads. Digital OOH advertising is a type of electronic billboard, so it is visible 24 hours a day, 7 days a week, 365 days a year.
Why is digital OOH advertising so effective?
Digital OOH ad boards are a popular marketing platform because they give advertisers plenty of creative freedom. A digital OOH ad can be designed to suit almost any message or branding initiative and can include images, videos, animations and sound.
Digital OOH ads can be programmed to change and update automatically, too, so they never become stale or repetitive. Digital OOH ads also have a number of other advantages, such as high visibility and brand awareness, a large potential audience size, low cost of entry and the ability to target specific consumers.
The advantages of Digital OOH Advertising
Some of the benefits of digital OOH advertising include high visibility, brand recognition, a large potential audience size, low cost of entry and the ability to target specific consumers.
Digital OOH advertising gives businesses the ability to tailor and update ads as desired, which is something that is not possible with traditional billboard advertising. Digital OOH also allows advertisers to use a wide range of media and content to reach their desired audience, including interactive games, quizzes and polls. Read more about the benefits of Digital OOH in this article!
At the end of the day, it’s important to remember that every marketing campaign is unique and that what works for one brand may not work for another.
It’s important to consider your budget, branding and marketing goals, and the best ways to reach your target audience when deciding whether digital OOH advertising is right for your business. At the same time, it’s also important to remember that with the rise of technology, there are always new and exciting ways to reach your audience and engage with them.